Phil Turner, the MD of Turner's Pies will compete in series 18 to work with Lord Sugar.
The Apprentice is back, fronted by business tycoon Lord Sugar alongside his trusted advisors Baroness Karren Brady and Tim Campbell MBE.
The series returns with 18 candidates and brand-new tasks, where we’ll see the hopeful business candidates battle it out for the opportunity of a lifetime for Lord Sugar’s £250,000 investment and mentorship.
Series 18 kicks off in style as candidates head straight to the Scottish Highlands, tasked with a corporate hospitality challenge where we’ll see the men’s and women’s teams compete to put on high end away days for corporate clients in the hope of impressing Lord Sugar.
Taking part is local businessman Phil Turner.
Phil was awarded ‘Supreme Pie Champion’ in 2020 for his family-owned pie business, which dates back to the 1930s. He’s hoping to prove himself to Lord Sugar and start making him some real dough.
What is your biggest business success to date?
My biggest business success would be buying my parents' small bakery at the age of 21 and building it into a seven-figure profitable business.
What is your biggest business fail?
Building my business over the years is a succession of failures. Almost everything I’ve done for the first time failed in one way or another. I live by the motto “we win or we learn.” There is no failure that I have encountered in business or life that has not been necessary for growth. Failure is necessary for success.
Tell us something about you that we don’t know?
You may not know, but I am terrible at writing and spelling; anything I write by hand will always be in capital letters and almost definitely spelt wrong. Although undiagnosed, I would imagine I am dyslexic. I don’t feel it has held me back in business.
Why do you deserve Lord Sugar’s investment?
I deserve Lord Sugar's investment because I already have a track record of successfully building and scaling a business. I have learnt how to run a business the hard way, and now I feel like it’s time to take my business to the next level.
Those who make it through the first boardroom will face a host of equally challenging tasks over the series – from a virtual escape room through to creating children’s cereal. There will also be a hop over the channel to Jersey for the classic discount buying task, and further afield to Budapest for a tourism challenge. And of course, The Apprentice wouldn’t be The Apprentice without the ever-popular TV shopping channel task.
Find out more about all of the other candidates here.
Watch The Apprentice on BBC One and BBC iPlayer from Thursday 1 February at 9pm