By scanning their cards when they were out shopping, Southern Co-Op members have been donating thousands of pounds to food banks across the region.
By scanning their cards when they were out shopping, Southern Co-Op shoppers have been donating thousands of pounds to 60 food banks across the region - with £30,000 being raised in December alone throughout their 97 retail stores.
That's as membership cards were scanned nearly 300,000 times - which is being converted to 10p per swipe.
They are also rounding up their donations to £500 per food bank.
From Alton and Banwell to Wimbledon and Worthing, all of the food banks receiving donations are currently supported by collection points in stores as customers generously donate a range of products to those in need of a helping hand.
Gemma Lacey, Southern Co-op's Director of Sustainability and Communications, said: "We'd hoped that this campaign would bring together our members and engage them in a concerted effort to target food poverty and make a difference to so many local food banks.
"Not only does this demonstrate that there is power in co-operatives and our members, but it also shows that our members care about their local communities and small gestures go a long way."
The news comes after, between April 2020 and March 2021, food banks in the Trussell Trust network gave out 2.5 million emergency food parcels across the UK.
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