Rollout of the new yellow fish campaign continues in Adur and Worthing

Wednesday, 17 September 2025 07:00

By Philip Keeler X @keeler_philip

Work is underway on a campaign to help protect seawater quality in Worthing and Shoreham.

Dozens of roadside drains have been marked with yellow fish stickers carrying the message “only rain down the drain” to warn against pollution.

The initiative is a collaboration between Adur and Worthing Councils, Southern Water and the Environment Agency.

 

Due to their direct connection to our coastal waters, drains have a significant impact on local water quality. This is because any waste, including paint, chemicals, and even campervan waste or dog mess, entering the area's road surface drains can harm the environment.

To raise awareness of the issue, we have placed the yellow fish beside road surface drains at sites along the seafronts in Goring, Worthing and Shoreham. We have also tied signs to posts, so people can find out more about the symbol's meaning.

There are multiple sources of pollution affecting our coastline which we're working to help tackle with our partners, and we hope this campaign can help lead to some positive improvements, whether big or small, for the benefit of all.

To find out more visit the Yellow fish campaign

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