Store signage dispute in Emsworth

A small independent retailer in Emsworth has been forced to remove a traditional swinging shop sign after being told it breached highways regulations.

The pop-up store, Chalk Rivers, is located on North Street in the quiet harbour village of Emsworth and is part of a growing effort by a handful of independent traders to bring a more modern and engaging retail experience to the area.

Owner Daniel Tidbury, who launched the clothing label around 18 months ago, says the venture has been well supported by the local community.

Hoping to increase visibility for the shop—situated on a quieter stretch of the town—Dan installed a simple swinging sign outside the entrance.

He said: “Traditional signage has been around for hundreds of years, since people started trading. This isn’t anything new or revolutionary—it’s just a small swing sign.

“There are drain covers, potholes, slippery slabs—plenty of other hazards on the high street that could cause far more harm than a little sign.”

However, just three weeks after putting it up, Dan received a letter from Hampshire County Council instructing him to remove it, stating that the sign was unlawful.

“I was flabbergasted. You’re a small business trying to do something positive for the community, and it feels like you’re battling the authorities at every step.

“Businesses are struggling everywhere, especially small retailers. Our high streets are increasingly dominated by charity shops and estate agents. To be told a small sign poses a danger—it just seems crazy.”

The letter stated that the sign contravened the Highways Act 1980, warning that such displays could cause an “obstruction or distraction to highway users” and “present a safety risk”.

Although Dan complied and removed the sign, he questioned the proportionality of the enforcement.

“I don’t disagree with certain parts—it is street furniture and I didn’t have permission. But it feels like a big authority picking on the little guy. The law just seems a little bit silly.”

He also claimed that other businesses in the area had received similar requests.

“I believe businesses along this stretch—and across Emsworth—have been approached and asked to remove street signage.”

Despite the setback, Dan maintains that small measures like traditional signage can play a vital role in sustaining village high streets.

“A simple sign can have a big impact, especially on a roadside. It catches people’s attention, even briefly, and helps raise awareness of small businesses.

“In a village that relies on seasonal tourism, if you can’t put out a sign to show what’s here, places like this will struggle to survive.

“High streets are already declining, and when even basic ways of attracting customers are restricted, it starts to feel almost impossible to keep going.”

Hampshire County Council has been contacted for a comment.

Get the latest BREAKING NEWS for the SOUTH on your phone by downloading the V2 RADIO APP today!

V2VOUCHERS.CO.UK is offering half-price deals on a wide range of experiences across the South, from meals out at local restaurants to tickets for some of the region’s biggest events.