The RNLI in Littlehampton is urging people not to swim or bathe near the pier or the river, warning that the area poses a serious danger to anyone entering the water.
The warning comes as visitors continue to head to the coast during warmer weather, with the charity reminding people that the area around the pier and the mouth of the River Arun is not safe for swimming.
The restricted area is clearly marked with red flags, two large banners and five warning signs. These are in place to alert beach users to the dangers and to stop people from entering the water at one of the most hazardous points on the seafront.
The River Arun is one of the fastest-flowing rivers in the UK, and the currents where the river meets the sea can be extremely powerful. The RNLI says these conditions can quickly put swimmers and bathers at risk, even if the water appears calm from the shore.
Anyone who does want to swim at Littlehampton is being advised to use the lifeguarded areas only. Swimmers should enter the water between the red and yellow flags when RNLI lifeguards are on duty.
The charity also says people should only enter the water from the second section of beach, opposite the seafront shops, and onwards.
The message is part of a wider effort to keep residents, visitors and families safe along the coast, particularly during busy periods.
People are also being asked to help share the safety advice with friends and family, so more beach users understand where it is safe to swim and which areas should be avoided.
The RNLI says following the signs, flags and lifeguard advice can help prevent emergencies and save lives.
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