Age UK in Sussex helps older people access a record £6.5 million – as many struggle to make ends meet

Older people across West Sussex, Brighton and Hove are being supported with record levels of financial help as the cost of living continues to rise.

Age UK West Sussex, Brighton & Hove says it has helped eligible residents access a total of £6.5 million this year, the highest figure on record. The charity warns demand for support remains extremely high, with many struggling to manage rising household bills and everyday costs on fixed incomes.

Its small Information and Advice team supported 1,547 older people to secure benefits, grants and discounts, averaging £4,255 per person. Many people contacting the service were previously unaware they were entitled to financial help, but found themselves significantly better off following support from advisors.

The total for 2025/26 is £1.7 million higher than the previous year, reflecting both the effectiveness of the service and the growing financial pressures facing older residents. The charity says more people are now reaching out in desperation, worried about affording essentials such as heating and food.

Liz Ansell, Information and Advice Manager at the charity, said: “This has been our best year ever in terms of accessing help for older people, but that’s primarily due to widespread need. Those who have scraped by previously are turning to us as their worries and debts mount. Many are cutting back on food, are cold in winter, or feel frightened about the future as their bills continue to rise. Thankfully, we can often turn things around.

“However, demand is so high that some days we’re unable to answer around a quarter of our calls. This is heartbreaking, as we know a lot of our callers are desperate for support.”

Despite having the equivalent of just five and a half full-time advisors, the team secures around £24 in support for every £1 invested.

One caller in her 80s felt she “wouldn’t have survived the winter” without the support of Age UK WSBH. She contacted the charity as she was increasingly worried about her finances, her deteriorating health, and her ability to stay independent. 

In the short term, the Information & Advice team helped her get an emergency supermarket voucher and an electric blanket to stay warm. Longer term, they helped her access thousands of pounds in extra annual income, grants to replace her broken cooker and fridge freezer, and discounts on fuel and water bills, giving her a brighter, more stable future. She feels so grateful and overwhelmed by the support she received. 

If you or someone you know would benefit from Age UK WSBH’s support, please call 0800 019 1310 (lines are open 9am – 2pm, Monday to Friday). If you are struggling financially, but lines are initially engaged, please keep trying. You could also email info@ageukwsbh.org.uk

The helpline can provide up-to-date information and advice on a wide range of topics, not just financial matters. The team supported 3,063 people in total across the year, 1,547 of which were helped with money matters. Other issues covered included housing needs, finding help at home, health and social care, family and personal matters, leisure and social activities, and advice for carers.

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